The “Write” Stuff.
Here are some samples of my work in the wild.
Email.
Click-worthy subject lines, witty headers, compelling body copy… all working together to drive conversion and make a lasting impression.
Three Sisters at Brahmin.
This campaign was one of my favorites. Conceived by our Creative Director as an homage to sisterhood, this introduced our three It Bags in a new way, giving them three distinct personalities. As the senior copywriter, I was responsible for giving voice to the sisters without losing sight of the original goal: introducing our customer to our newest handbags.
Powered by a strong team of middle sisters (myself included), this campaign had that spark of magic that happens when creative minds work together. And, in the end, this was one of our most successful campaigns.
Product Descriptions.
One of the final steps in our customer messaging journey, the place where that magic “add to cart” moment happens. Here, we bring it home by offering every reason why this is The One.
